Privacy Policy
Effective date: October 27th, 2026
Who we are
This Privacy Policy explains how Sterling Structures, LLC, doing business as Sterling Pools ("Sterling Pools," "we," "us," or "our"), collects, uses, and protects your information. It applies when you visit sterlingpoolstn.com, submit a form, call or text us, or work with us on a pool project.
Sterling Pools is a custom inground pool builder based in Murfreesboro, Tennessee. By using our website or services, you agree to this policy.
Information we collect
Information you give us.
When you request an estimate, fill out a form, call, text, or email us, we may collect your name, phone number, email address, property address, and details about your project (such as pool type, size, budget, and timeline).
Information collected automatically.
When you visit our website, we and our service providers may collect your IP address, browser and device type, pages viewed, the website or ad that referred you, and similar usage data through cookies and similar technologies.
Calls and messages. W
e may record or transcribe phone calls and keep copies of texts and emails to serve you and train our team.
How we use your information
We use your information to:
• Respond to your inquiry and provide estimates
• Schedule consultations, site visits, and project work
• Send project updates, reminders, and service messages
• Send promotional messages if you have agreed to receive them
• Manage your project, contracts, and billing
• Improve our website, advertising, and customer service
• Comply with the law and protect our rights
Text messaging (SMS)
If you give us your mobile number and agree to receive texts, for example by checking the consent box on our website form, Sterling Pools may text you about:
• Your inquiry and estimate
• Consultation and appointment scheduling and reminders
• Project updates and customer service
• Occasional promotions and offers, only if you opted in to marketing messages
Consent to receive texts is not a condition of buying anything from us. Message frequency varies. Message and data rates may apply.
To stop texts, reply STOP at any time. You will get one confirmation message, and then we will stop texting you. For help, reply HELP or call us at (615) 827-2844.
Wireless carriers are not liable for delayed or undelivered messages.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. This excludes the service providers that help us deliver messages, such as our messaging platform and phone carriers.
How we share information
We do not sell your personal information. We share it only:
• With service providers who help us run our business, such as our CRM and messaging platform, project management and estimating software, website host, payment processors, and advertising and analytics providers. They may use it only to provide services to us.
• With subcontractors and suppliers when needed to design or build your project.
• For legal reasons, when required by law or to protect our rights, property, or safety.
• In a business transfer, such as a merger or sale of our business.
The SMS section above controls how we handle mobile numbers and text consent.
Cookies and advertising
We use cookies and similar tools, including services from Google and Meta (Facebook and Instagram), to understand how visitors use our site and to measure and show our ads. You can block or delete cookies in your browser settings, and you can manage ad preferences in your Google and Meta account settings.
How long we keep information
We keep your information as long as needed to respond to you, complete and warranty your project, and meet legal, tax, and accounting requirements.
How we protect information
We use reasonable administrative, technical, and physical safeguards. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Your choices
You can ask us to access, correct, or delete your personal information, or to stop sending you marketing emails or texts. Reply STOP to any text, use the unsubscribe link in any marketing email, or contact us below.
Children's privacy
Our website and services are not directed to children under 13, and we do not knowingly collect their information.
Changes to this policy
We may update this policy from time to time. The effective date at the top shows when it last changed.
Contact us
Sterling Structures, LLC d/b/a Sterling Pools
1566 Saddle Dr, Murfreesboro, TN 37130
Phone: (615) 827-2844
Email: hello@sterlingpoolstn.com